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Evidence Guide: BSBMKG607 - Manage market research

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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BSBMKG607 - Manage market research

What evidence can you provide to prove your understanding of each of the following citeria?

Prepare market research plans for implementation

  1. Determine research policies and procedures
  2. Develop or commission and review market research project plan and detailed work plans to point of finalisation
  3. Execute processes to obtain required resources to implement market research project plan and work plans
Determine research policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop or commission and review market research project plan and detailed work plans to point of finalisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Execute processes to obtain required resources to implement market research project plan and work plans

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Engage external consultants or service providers

  1. Identify requirements for external consultants from market research project plan
  2. Specify goods and services required to implement plans, and detail criteria for selection
  3. Identify, evaluate and select potential consultants or other providers of required goods and services
  4. Contract selected consultants or providers of goods and services
Identify requirements for external consultants from market research project plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Specify goods and services required to implement plans, and detail criteria for selection

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify, evaluate and select potential consultants or other providers of required goods and services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Contract selected consultants or providers of goods and services

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage market research activity

  1. Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures
  2. Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements
Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate research processes and findings

  1. Confirm validity of information and data obtained by market research
  2. Review relevance and usefulness of findings against research objectives outlined in market research project plan
  3. Assess performance of project against all relevant elements of market research project plan and work plans
  4. Measure stakeholder satisfaction with research process and findings
  5. Prepare reports for future improvements to research process
  6. Implement revised policy and practices in accordance with organisational requirements
Confirm validity of information and data obtained by market research

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review relevance and usefulness of findings against research objectives outlined in market research project plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess performance of project against all relevant elements of market research project plan and work plans

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Measure stakeholder satisfaction with research process and findings

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare reports for future improvements to research process

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement revised policy and practices in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare market research plans for implementation

1.1 Determine research policies and procedures

1.2 Develop or commission and review market research project plan and detailed work plans to point of finalisation

1.3 Execute processes to obtain required resources to implement market research project plan and work plans

2. Engage external consultants or service providers

2.1 Identify requirements for external consultants from market research project plan

2.2 Specify goods and services required to implement plans, and detail criteria for selection

2.3 Identify, evaluate and select potential consultants or other providers of required goods and services

2.4 Contract selected consultants or providers of goods and services

3. Manage market research activity

3.1 Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures

3.2 Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements

4. Evaluate research processes and findings

4.1 Confirm validity of information and data obtained by market research

4.2 Review relevance and usefulness of findings against research objectives outlined in market research project plan

4.3 Assess performance of project against all relevant elements of market research project plan and work plans

4.4 Measure stakeholder satisfaction with research process and findings

4.5 Prepare reports for future improvements to research process

4.6 Implement revised policy and practices in accordance with organisational requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Prepare market research plans for implementation

1.1 Determine research policies and procedures

1.2 Develop or commission and review market research project plan and detailed work plans to point of finalisation

1.3 Execute processes to obtain required resources to implement market research project plan and work plans

2. Engage external consultants or service providers

2.1 Identify requirements for external consultants from market research project plan

2.2 Specify goods and services required to implement plans, and detail criteria for selection

2.3 Identify, evaluate and select potential consultants or other providers of required goods and services

2.4 Contract selected consultants or providers of goods and services

3. Manage market research activity

3.1 Monitor work plan activity to ensure adherence to market research project plan and work plans, and consistency with organisational market research policy and procedures

3.2 Manage external consultants or service providers to ensure performance is in line with expectations and contractual requirements

4. Evaluate research processes and findings

4.1 Confirm validity of information and data obtained by market research

4.2 Review relevance and usefulness of findings against research objectives outlined in market research project plan

4.3 Assess performance of project against all relevant elements of market research project plan and work plans

4.4 Measure stakeholder satisfaction with research process and findings

4.5 Prepare reports for future improvements to research process

4.6 Implement revised policy and practices in accordance with organisational requirements